The partnership brings together two established technology providers with decades of experience serving broadcasters worldwide, supporting greater system interoperability, workflow alignment, and expanded market reach.

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Founded in Italy in 1978, SI Media has built a strong international presence with Broadcast Management Systems (BMS), media asset management (MAM), playout automation, and newsroom solutions deployed across Europe, Africa, Central America, and Southeast Asia. For more than 30 years, NVerzion has delivered reliable automation, master control, and video server solutions designed to streamline media acquisition, scheduling, playout, and distribution.

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Extending the Broadcast Workflow

As part of this collaboration, SI Media’s Broadcast Management System (BMS) and Media Asset Management (MAM) platforms extend operational control upstream of NVerzion’s automation, playout, and video server infrastructure—creating a more connected broadcast workflow.

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SI Media’s BMS platform enables centralized management of scheduling, traffic, advertising, and rights across single or multi-channel environments, ensuring that programming and monetization strategies are aligned prior to transmission. Complementing this, SI Media’s MAM system manages the full lifecycle of media assets—from ingest and cataloging to workflow automation, search, and delivery across both linear and non-linear platforms.

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Together, these systems provide a structured framework for managing both content and schedules before they reach the playout environment.

 

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From Planning to Transmission

When aligned with NVerzion’s NFinity Video Server and automation solutions, SI Media’s BMS and MAM platforms create a connected path from content planning and asset management through to playout and transmission. Broadcasters can manage scheduling, advertising, and rights within the BMS environment while organizing and preparing media assets through MAM. That content is then delivered into NVerzion’s playout and automation infrastructure, where it is executed with frame-accurate precision for on-air transmission.

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This connected approach improves coordination between traffic, operations, and engineering teams, reduces manual intervention, and supports greater operational consistency across the entire media workflow.

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Builtfor Today’s Hybrid Environments

The collaboration reflects a shared focus on supporting modern broadcast environments, where SDI, IP, and multi-platform distribution must operate together without disruption.

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By aligning SI Media’s planning and asset management systems with NVerzion’s automation and playout infrastructure, broadcasters can integrate proven technologies into existing operations while maintaining flexibility for future expansion.

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NAB Show 2026 and Beyond

NVerzion and SI Media will showcase their collaboration at NAB Show 2026, with a shared presence across both companies’ booths. Visitors will have the opportunity to learn more about how connected workflows can improve efficiency and scalability across broadcast operations.

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Additional updates regarding joint initiatives and expanded integration efforts will be shared as the partnership continues to develop.