NVerzion and SI Media
A Smarter End-to-End Master Control Workflow
Driven by industry demand and shaped through our strategic alignment with SI Media, NVerzion is expanding its Master Control approach beyond traditional playout. By combining AI traffic scheduling, asset management, newsroom control, and traffic intelligence with proven automation, playout, and video server performance, the path from scheduling decisions to on-air execution becomes more connected, more intelligent, and more reliable.

SI Media strengthens the upper level of the workflow through traffic, production, newsroom control, and asset management, while NVerzion remains the operational center of Master Control—driving automation, playout, and on-air execution. In an optimal environment, the control room operates primarily through NVerzion systems, while SI Media supports the traffic and pre-production layers upstream.

At the same time, NVerzion remains committed to flexible integration across multiple traffic environments, supporting facilities that rely on systems such as WideOrbit, ProTrack, and other established traffic platforms. This interoperability with SI Media strengthens the overall workflow while preserving the flexibility broadcasters require across a wide range of operational environments.
The result is a coordinated broadcast environment where content moves from ingest to air with fewer manual handoffs, stronger playlist integrity, and greater confidence on-air.

News and Event Briefs
Salt Lake City, UT — April 7, 2026 — NVerzion, a leading provider of broadcast automation, TV master control, and video server solutions, and SI Media, a global developer of Media Management Systems and newsroom solutions, today announced the formation of a strategic partnership designed to expand collaborative opportunities within the broadcast industry.
Salt Lake City, UT - February 2026 – ATXN, the City of Austin’s government access television station, has expanded its broadcast control capabilities with the addition of NVerzion’s Web Hybrid utility, enabling secure, flexible remote operation across its growing multi-studio environment.

See NVerzion at TAB 2026
Round Rock, Texas
August 2026, Kalahari Resorts and Conventions
April 4 - 7, 2027
Las Vegas Convention Center
Las Vegas, NV
Testimonials
“The simplicity and power of the NFinity video servers have been a game-changer for us. The ease of implementation allowed us to start using the system almost immediately. The support from NVerzion’s team has been outstanding—always available and responsive, no matter the
time of day.”
Thomas Standley
Smoky Hills PBS
“NVerzion has been incredibly responsive in helping us move through the setup process and work past any issues. They play amazingly well with other vendors. I’ve yet to find anything they can’t control, from our router to our keyers. All playout is tightly managed, and we haven’t had a single unresolved issue during setup.”
Kevin Elliott
WKNO-TV
“The integration was very smooth and NVerzion’s support has never missed a step. The features that are built into their software were exactly what we needed. If we have any issues, we just call. With NVerzion it’s direct, no complicated wait.”
Mike Kuszewski
WKBT-TV




